Our Founder

Matt LeBeau

Matt LeBeau, President

Matt LeBeau began his career as a Grocery Specialist at Loblaws – Zehrs, overseeing planograms, seasonal merchandizing, and new store setups for 61 stores. He then served as VP Sales & Marketing at Puresource, leading the company through substantial growth to reach $50 million in revenue. LeBeau established a Calgary distribution center and acquired Himex Import-Export & Les Aliments Inari for strategic market entry. Later, as National Director, Business Development at SunOpta, he managed business development and collaborated on integration and growth projects. In January 2010, Matt LeBeau founded LeBeau Excel Ltd., a Sales & Marketing firm specializing in Natural & Organic Food Manufacturers, NHP brands, and Natural & Organic HABA companies, providing expertise and execution in the Canadian market.

Matt’s Volunteer Work

As a Board Member in Plant-Based Foods of Canada, Matt LeBeau volunteers to promote plant-based foods across the industry, government, and among consumers. He actively participates in the Mentorship Committee, aiding new and growing entrepreneurs by providing resources for success. Additionally, as the Board Chair of the Organic Council of Canada, Matt serves as Ontario’s representative to the Provincial and Federal Governments, advocating for the organic industry. Committed to giving back, he believes in contributing to the industry that shaped his career.

I highly recommend LeBeau Excel to provide exceptional service as a broker. For Prairie Naturals that are more than a sales team, they are our partners. I applaud the team at Lebeau for adapting to the ever changing marketplace. They are a group of people with a growth mindset that strive to be leaders in the industry. I appreciate that LeBeau Excel has hired expert key account managers specific to channel and retailer. This gives me peace of mind that I can focus on building my brand and that I can rely on their team to build profitable sales. LeBeau provides outstanding, in-depth reporting and data to help guide decisions and growth. The LeBeau team is an extension of the Prairie Naturals team, we grow together and we celebrate together.

Jennifer WalkerVice President of Sales & Marketing Prairie Naturals

Birkby Foods has been working with Lebeau for a few years now. Their continuous dedication to finding products that fit our demographic has been both rewarding to us but more importantly to our customers. The Lebeau team are extremely knowledgeable and supportive in all aspects of the broker business.

Birkby Foods

Working with Lebeau Excel has been an absolute pleasure for me and has had a positive impact on the business. Their expertise, dedication, and unwavering commitment to achieving results are truly commendable.
From the moment I engaged with Lebeau Excel, I felt supported, heard and felt right at home. They took the time to thoroughly understand our company's needs, objectives, and challenges, ensuring that their approach was tailored to suit us.
Their knowledge of the market and industry trends provided invaluable insights, empowering us to make informed decisions every step of the way.
Moreover, Matt and Kim have built a team of very strong sales professionals and have a very positive reputation in the industry.
I highly recommend Lebeau Excel to anyone seeking a dedicated and skilled sales broker. I look forward to working with the Lebeau team again in the future.

Louise McNallyLouise McNally Consulting Services

I have a wonderful relationship with my sales rep from LeBeau, Debbi DePape. She is the easiest person to work with, hardest working, most organized, informative, helpful, efficient, pleasant, and productive. We make a great team and I can rely on Deb for help with promos, intro deals, brand information, case stack deals, etc. with a fast response and with many thorough options. The brands that Deb and LeBeau work for are in very good hands and are represented and taken care of to the fullest.

Julie Halket UNFI Sales Representative

The Fall season is one of my least favorite times on my business calendar year given the grueling budgeting and promotion-building process. In my 35-year career building brands within North America, LeBeau Excel is the best of the best in terms of “forcing” me to attend to the process. They present concrete sales data, recap the previous year promo plan and present a well-thought out recommendation for going forward…. all of which makes the process more manageable. Over my 10-year involvement with Matt and his team, I have witnessed the Company grow, through keen management and timely investment in sales personnel and internal infrastructure, into one of the very best broker companies I have had the pleasure of working with. There are many metrics a vendor uses to “measure” broker performance, but the rubber hits the road from the inside word a vendor receives from key retailer and distributor partners. LeBeau shines in this metric. We look forward to continuing to grow with this outstanding team.
To continued partnership

Rick McKelveyVP Sales & Marketing, O’Dough’s

I'd like to take a moment to express my admiration for the incredible experience of working with Angela. Among all the LeBeau representatives I've collaborated with, she stands out as my favorite, and feedback from stores echoes this sentiment. Even meeting with clients I've found challenging for years, have expressed her appreciation for Angela. They have commended Angela for being straightforward, easy to collaborate with, and free of unnecessary complexities. Hearing such praise is a significant achievement for us. I, too, have been thoroughly impressed with Angela. Her prompt responses, immediate assistance with any queries, a delightful sense of humor coupled with directness - she embodies excellence in every aspect. Working with her has been a pleasure, and I'm delighted to have her as a valuable ally in my endeavors.

Lea ApostolerisPurity Life Sales Representative

"The team at LeBeau Excel has set the bar for sales excellence in the Canadian market. At Nature’s Path, we value honesty, integrity, adaptability and performance and LeBeau delivers that day in and day out. They have built strong relationships across the industry with retailers, distributors and brands and their dedication to their craft shows in the consistent growth they have driven on our business. They respond to challenges quickly and efficiently, most often achieving the ideal outcome. They are passionate about the brands they represent and are eager to uncover unique ways to sell the products in their portfolio. Most importantly however, the team at LeBeau are good people. They care about us and each other, guided by the leadership provided by Matt and Kim. Nature’s Path is grateful to work with such a supportive group who are truly invested in our business. They really are the best at what they do."

Jenn ClarkNational Sales Manager, Natural Channel Nature's Path Foods

Thank you so much for providing a platform to shed some light on your Rockstar sales team!!! Desiree is an absolute pleasure to work with her sunny disposition and her constant drive to ensures that the brands voice is heard makes her an asset to the Lebeau Team. Her quick response to emails and follow up are greatly appreciated. I couldn't ask for a better broker partner.

Natasha MatteauKey Account Manager, UNFI Canada

I’ve worked with Le Beau across two different companies and found them to be an outstanding partner. They are an extension of our sales team, acting with the same urgency and passion as those who work internally for the brand. It’s hard to measure the potential of a new sales partner but we’ve found they have unparallel access and influence with major Canadian retailers. They are all a bunch of good people too which makes working through the challenges easier. We’d happily connect with any potential partner who was considering them for their business.

Oliver BakerCEO, Hydralyte

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LeBeau Excel works exclusively with brands and partners that fit within the natural and organic industry. Connect with our team to see if we are a fit to work together.

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Matt LeBeau

Our Founder

Matt LeBeau, President

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